Inlight \ brand identity
InLight is a global organization that focuses on supporting those in distress. It was created to be a beacon of light for those trapped in the dark.
InLight's bright identity stemmed from a single word, "candle." Through in-depth research and hundreds of designs, the beacon of InLight shines bright.
My Design Process
The process for this project was an interesting one. I created 100 designs based on my research on the word "candle." I looked through many books to learn everything I could about candles and then dove right into creating hundreds of designs representing unique ideas I found.
From my research, I was then asked to create an identity for a brand description that was given to me after. Thus, the guiding beacon of InLight was created.
